Hispanic Brand Loyalty: Facts and Theories
It’s sometimes said that Hispanic consumers are more brand loyal. One often-cited source is Nielsen HomeScan’s study of Hispanic shopping behavior. Nielsen found that 70 percent of Spanish...
View ArticleHispanic Optimism And Consumer Confidence
Some recent studies have found Hispanic consumers to be more hopeful than consumers in the general market, and that hope has been reflected in their spending. A survey done by Univision in June showed...
View ArticleU.S. Superstores Creating Hispanic Specialty Chains
Superstores are making headlines this month for breaking new ground in the Hispanic market during the recession. Supermarkets Wal-Mart and Sam’s Club are both planning to open new Hispanic specialty...
View ArticlePassion Points: Latinos and Sports
For as long as the networks have been broadcasting sporting events, marketers have looked for tie-ins, hoping to build the same loyalty to their brand that the fan has for their team. The approach has...
View ArticleAn Interview with Kim Sundy, General Mills – Part One
This is the first in a series of discussions with public relations and corporate communications professionals and executives who are having a major impact on shaping and influencing Hispanic public...
View ArticleAn Interview with Kim Sundy, General Mills – Part Three
Following is the third and final part of the interview with Kimberly Bow Sundy, manager of PR and multicultural marketing for General Mills. TeleNoticias: What trends do you see in Hispanic PR? Kim...
View ArticleHispanic 101 (Part 8): Latino Entrepreneurs
Hispanic business owners are an important part of the Hispanic market. Census research has shown Hispanic-owned businesses are growing at three times the national average. The latest figures show that...
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